Focus on Business #164 – The E-Type Jaguar …. As much a classic today on it’s 50th birthday

Posted on February 9, 2011

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Doc Roger is going to share in a little indulgence today. So I hope you will allow me this.

The classic British sports car has reached it’s 50th birthday. Doc Roger’s favourite classic car has always been the E-Type Jaguar. Launched in 1961, I still believe this remains one of the most beautiful cars ever designed.

The E-Type was a true sensation from the moment it was launched. Most did not believe a car this pretty could be British. Surely it had to be Italian? It went like a rocket and was priced at a just-about-accessible-dream price of £2,000.

The E-Type was remarkable. And it went like a rocket. I became the first large-scale production car based on aircraft principles. In 1961 it hit the market at a ‘just beyond reach’ price of £2,000. So it became THE car for the successful gents of the day, and remains iconic to this day.

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